Cara Martner

Business Systems & Operations Specialist

Twin Cities, Minnesota cara@hipsterforhire.com linkedin.com/in/caramartner hipsterforhire.com

Professional Summary

Business systems and operations professional with nearly a decade of experience supporting healthcare services, founder-led organizations, and small businesses. Combines business systems analysis, CRM administration, operational reporting, data quality, workflow design, project coordination, and process documentation. Known for translating unclear operational needs into practical systems that improve visibility, follow-through, and day-to-day execution across distributed teams.

Core Skills

Business Systems Analysis | CRM Administration | Data Quality & Governance | Process Improvement | Project Coordination | Requirements Gathering | Operational Reporting | Dashboard Development | Workflow Design | Standard Operating Procedures (SOPs) | Stakeholder Communication | Lightweight Automation | Change & Implementation Support

Professional Experience

Business Systems & Operations Specialist (Internal Title: Outrider)

Navigate, LLC

Remote | Healthcare & Student Loan Services | Nov 2016 – Present

  • Administer and improve customer relationship management (CRM) data, contact structures, fields, tags, reporting logic, and recurring workflows supporting healthcare clients and physician services.
  • Build recurring client-usage reports and leadership summaries by compiling, validating, and reconciling information from CRM records, scheduling data, spreadsheets, and operational source systems.
  • Coordinate cross-functional projects among company leadership, operations, advisors, business development, and distributed team members; clarify owners, dependencies, deadlines, and next actions.
  • Translate changes in federal student-loan policy, client service, and internal processes into trackable work, documentation, reporting, and team communication.
  • Develop contact segments, campaign lists, data rules, and quality checks that improve the reliability of client communications and business-development follow-up.
  • Create operational dashboards, project trackers, meeting briefs, and standard operating procedures that give a small team clearer visibility into work in progress and decisions requiring attention.

Founder & Business Systems Consultant

Hipster for Hire, LLC

Twin Cities, Minnesota & Remote | April 2016 – Present

  • Lead systems and operations projects for founder-led, creative, and service-based businesses that have outgrown informal processes or need experienced short-term implementation support.
  • Assess CRMs, spreadsheets, Google Workspace, files, forms, calendars, inboxes, and task systems to identify data, workflow, ownership, and documentation gaps.
  • Clean and restructure records, contact lists, fields, tags, categories, exports, and spreadsheets to improve reporting, segmentation, migration readiness, and team usability.
  • Map and redesign client intake, scheduling, communication, handoff, follow-up, and recurring-work processes; implement practical templates, reminders, automations, and status conventions.
  • Gather requirements directly from business owners, define scope and priorities, carry out cleanup work, and deliver maintainable SOPs, decision notes, and implementation guidance.

Hospitality Manager

Blue Ox Music Festival

Eau Claire, Wisconsin | Seasonal during June

  • Coordinate artist and vendor hospitality, check-in, on-site logistics, and time-sensitive service requirements for an independently operated multi-day music festival.
  • Resolve real-time issues across teams and changing event conditions while maintaining clear communication, discretion, and a consistent guest experience.

Event Operations

First Avenue (Live Music Venue)

Saint Paul, Minnesota | March 2016 – Present

  • Provide bartending, barbacking, and guest support in fast-paced live-event environments, building transferable hospitality skills in service, communication, organization, situational awareness, teamwork, and efficient problem-solving under pressure.

Selected Systems Projects

CRM Data Quality & Segmentation: Reconciled inconsistent contact records, fields, tags, and lists; established cleanup logic and prepared reliable segments for reporting, client communication, and outreach.

Client Usage & Leadership Reporting: Transformed operational activity data into repeatable client-facing reports and concise leadership views that support account conversations, planning, and follow-up.

Workflow & Follow-Up Design: Mapped intake-through-delivery processes, clarified ownership and timing, and implemented templates, reminders, task statuses, and documentation to reduce reliance on memory.

Operational Project Visibility: Developed dashboards, trackers, decision logs, and meeting materials that organize multi-step initiatives and make priorities, dependencies, and unresolved decisions easier to manage.

Technology

Vtiger CRM | Google Workspace | Google Sheets | CSV Data | Gmail | Google Calendar | Google Drive | Google Forms | Zapier | Google Analytics 4 (GA4) | Squarespace | Task & Project Management Systems | Reporting & Dashboard Tools | Documentation Platforms

Education

Music Business Studies

McNally Smith College of Music | Saint Paul, Minnesota

Business Administration

Winona State University | Winona, Minnesota